Just SendIt is your go-to daily newsletter for mastering copywriting and scaling your business.
In just 5 minutes each day, we deliver actionable strategies trusted by over 10,000 business owners and marketers.
Whether you’re looking to craft high-converting copy or accelerate your business growth, we provide practical insights and expert tips to help you succeed.
Why subscribe?
- Learn proven tactics to boost your marketing results.
- Get Tips on writing copy that captivates and converts.
- Receive Exclusive content and strategies not available anywhere else.
Growth: Focus on creating content that resonates with audiences and trends well.
Lists: Provide easy-to-consume content through bullet points and numbered lists.
Memorable Phrases: Craft phrases that stick with your audience.
Sharp Insights: Offer unique and valuable perspectives.
Authority: Establish yourself as a credible expert in your field.
Case Studies: Share real-world examples to back up your claims.
Actionable Tips: Provide practical advice that readers can immediately apply.
Long-Form Pieces: Dive deep into topics with well-researched articles.
Authenticity: Share your personal journey to connect with readers.
Your Perspectives: Offer insights from your own experiences.
Your Passions: Write about what truly excites you.
Your Porldview: Share how you see the world and your place in it.
Blend these three elements—growth, authority, and authenticity—to increase your social leverage.
To build a loyal following, it’s important to understand content psychology, the reasons why people connect with your content. There are four key reasons someone might follow you:
You teach them something → Establishes trust in your expertise.
You entertain them → Builds awareness and makes your presence known.
You challenge their thinking → Encourages deeper reflection and engagement.
You relate to them → Fosters an emotional connection with your audience.
Shift your focus toward the reader's needs and emotions to form deeper connections.
Setting goals is important,
but without proper systems, you won’t make meaningful progress.
Solid systems help you:
Save time
Minimize effort
Free up mental energy
While goals define your destination,
systems ensure you make continuous progress.
Here’s a content creation system to streamline idea generation...
Keep readers engaged by grabbing and holding their attention.
To achieve this, implement these techniques:
- Use "But" and "Therefore" to create smooth transitions.
- Get straight to the point.
- Break up your text with white space.
- Mix up sentence length.
- Make the content about the reader.
The goal is to create curiosity and pull readers forward as they move through your content.
Influence is key to persuasion. According to Robert Cialdini’s book, Influence, there are six factors that drive persuasion:
Reciprocity: People like to return favors.
Scarcity: The fear of missing out (FOMO) drives action.
Authority: People trust experts.
Consistency: People want to stay true to their commitments.
Liking: Likeable individuals are more persuasive.
Social Proof: People look for evidence that something works.
Ethically apply these principles to enhance the impact of your writing.
Good writing needs to be appealing, especially in the conclusion. Strong endings leave lasting impressions and keep readers coming back. Here's how to finish strong:
Use alliteration.
Contrast ideas.
Focus on rhythm.
Pair opening and closing thoughts.
Pro tip: Collect your top-performing content and refine it further. It’s more effective to expand on one great idea from multiple angles than to spread yourself thin with many average ideas.
Seven types of long-form content perform exceptionally well:
Habit-building
Offering advice
Storytelling
Curating useful resources
Step-by-step guides
Highlighting common mistakes
Social hacks
To succeed with long-form writing, start with a compelling hook. Here's the BAB Framework:
Before: Explain the problem.
After: Describe the solution.
Bridge: Show how the transformation happened.
This framework helps spark curiosity and leads to high engagement.
Use these strategies to stand out in 2024 and beyond.
This structure organizes your content effectively.
It’s easy to follow, offers clear takeaways,
and keeps readers engaged with your message.